In September 2009 around 300 participants attended the 1st Congress on the Future of Horticulture, underlining the strong interest in the sector.
Strategy for the Future
Resources are becoming narrower, global and regional climates are changing, markets are globalizing and liberating; the consumer preferences are changing and new ways of communication are evolving. In this changing social context, horticulture is confronted with more new challenges than ever before. This raises the question, which direction should horticulture take?
Design the Future – the Mission
The congress provided an overview of the current state of affairs, highlighting the need for deeper analyses and the identification of factors that will influence horticulture in the future. Following the meeting the Federal Ministry of Nutrition, Agriculture and Consumer Protection (BMELV) initiated the development of the “Future Horticulture Strategy”, which aims to set out the successful development of the whole value chain – not only for German horticulture, but for related science and funding policy.